This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from el (the “Site”).

Personal Information We Collect 

When you come to our website, we silently collect data about your device—from the web browser and IP address to cookies installed on it. As you browse around the Site, particulars such as viewed pages or products, search terms used while accessing us are also logged alongside how exactly you interacted with our page. To carefully classify this information earned without explicitly asking for them—we refer to it as "Device Information".

At our company, we use a variety of advanced technologies to collect Device Information. These include Cookies, Log Files, Web Beacons and more - each designed with the purpose of giving us an insight into how you interact with our site. For further information on cookies specifically please visit

We collect information such as name, billing address, shipping address, payment information (credit card numbers and alternative payment types), email address, phone number and other relevant data when you make a purchase or attempt to via our website. In addition to this 'Device Information', we also define it as ‘Order Information’ for the sake of clarity in relation to further discussed personal data.

How Do We Use Your Personal Information 

We collect Order Information to fulfil your orders and offer the best customer experience possible. Our team utilises this data in various ways, such as communicating with you about any inquiries, screening for potential fraud or risk factors, and – when requested by you – providing information on our products that may be of interest to you.

By collecting Device Information, we are able to maximise user experience on our Site. Our utilisation of data assists us in identifying potential risks and frauds as well as shaping effective marketing campaigns for success. Further, the analytics generated provide insight into customers' browsing habits and interactions with the platform.

Sharing Your Personal Information 

We leverage third-party services such as Shopify and Google Analytics to enhance the user experience on our site. To learn more about how they use your Personal Information, please refer to their respective privacy policies (; Additionally, you may opt out of Google Analytics here:

To keep complying with all relevant regulations, we may have to share your Personal Information in response to valid requests for information from legal authorities. We do this only as necessary and always within the scope of protecting your rights.

Behavioural Advertising 

We use your Personal Information to deliver tailored ads and messaging that we think you would appreciate. For an in-depth look into how targeted advertising works, head over to the Network Advertising Initiative's (NAI) website for a comprehensive lesson!

If you're looking for more control over the ads that are being targeted to you, opt out of these services with a few quick clicks.
-Facebook's settings can be accessed from
-Google's at and
-Bing by visiting 

Date Retention

We take great care in securely storing your order information, so you don't have to worry about the safety of all relevant data - we'll preserve it for as long as required unless asked otherwise.


In order to stay up-to-date with the latest technologies and regulations, we are committed to regularly reviewing our privacy policy in order to ensure that users have access to secure and reliable data.